Creating Content
One of my favorite marketing activities is to create posts from existing articles. So much time can be saved by doing this. I don’t know how many times I’ve heard small business owners complain about how they don’t have time to manage their social networking accounts. That it takes too much time, time they don’t have, to come up with new posts to share.
Yet they have an arsenal of content already created and at their disposal but don’t think to re-purpose that same content.
Then there are online tools that can be used to schedule posts into the future. I use Hootsuite to help me schedule my posts and those of my clients. Not that I’m advocating all posts be automated – just the core ones. Nothing can take the place of live interaction so you still need to get involved with those that follow, friend or connect with you or your brand.
Do you do this? Share with us how you create new content and what tools do you use to help you save time when posting to your social networks.
