Marketing Using Twitter
In my daily interactions with small business owners, I often encounter a look of disdain when I bring up marketing using Twitter. Most of them don’t get it and therefore opt to stay away from the social network. That is until I give them the 411 on Twitter:
In April 2011, a study by ROI Research found that Twitter moved into the number two spot for active social networking users listing it as the most important social account. LinkedIn ranked number one! Further, the study also found that active Twitter users who follow at least one brand are more likely to recommend a brand they follow and more likely to buy a product they follow. But how often are they doing this? Well, according to the same study, 70% of Twitter users visit their twitter accounts weekly while 44% of them visit daily.
So why are we ignoring Twitter again?
